The unrelenting mangle of online dating, and the expectations, judgement, and inevitable rejection that comes with it, is a thing few people enjoy passing through. To be turned into a set of images, measurements, a few choice words, and your best gags, placed upon a conveyor belt of your peers, and savagely swiped through, doesn’t feel great. Nor does it capture the idiosyncratic and serendipitous nuance of match making. It’s it however, good for business. With such industrialised levels of rejection and insecurity, monetised into a multi billion dollar industry, none the less. But… that might be changing as Bumble, and Tinder, crash in the stock market, with no sign of change. Bumble, in particular, is truly f*cked. Losing one third of is value this year alone, slashing 37% of its workforce, and tumbling from it’s glorious initial $71 share value of 2021, to just $5 today. And this is only made worse by a litany of tone-deaf gaffs and errors, as Bumble continues to score own goals, as it slashes its overheads, terrifies its shareholders, and stubbornly insists on insulting its biggest customer… men (boo!) So what is next for the famously ‘women first’ dating app… Is it time to drop the sassy, finger snapping bombast? Will they learn the lesson that continually ridiculing, and neglecting 75% of your own customer base - those most likely to pay, no less - is, well… not great for business? Will they finally take the time to understand the male dating experience too? Or is it too late… What do you think? #dating #datingadvice ~ Tinder Study Images by Food Photographer and Mesut Cicen

2024-08-14