Hating men is big money. Whether it’s some garish “male tears” mug, or some angry, radical feminist anthology flying off of book shelves, business is booming, and shows no sign of slowing down. One of the most recent, egregious examples of this, can be found within the online store Delulu Designs, who are selling t-shirts that openly encourage, glorify and normalise abuse against men (and women)… and the t-shirts are selling like hot cakes. ‘Over 5,000 shirts sold!’ They will boast online. Sadly, despite this Shopify store promoting products that fall well outside of Shopifys Acceptable Use Policy, no actions has been taken. The store is still up, the products are being sold, and it’s creators, and Shopify, continue to enrich themselves, by spreading hatred, and encouraging violence toward a specific group. We tried to get Shopify to do the right thing earlier this year, and have failed. And that’s the sad thing about following the usual procedure regarding complaints; it takes a lot of time, and usually leads to exactly nowhere. But alas, luckily – Behind all cutting edge tech-companies, is a multi billionaire tech-bro CEO; obsessed with their own self image, who wants to make money, and look good doing it. Tobi seems to be that guy. Tobi, the current CEO of Shopify, appears entirely comfortable profiting from these products; and so if it’s good enough to profit from, then surely it must be good enough to wear? So, let’s make sure the world knows how Shopify (and Tobi) make their money, and let’s put a face to the truly horrendous products proudly being sold by their vendors, Delulu Designs. What do you think?

2026-07-07